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Market Place

  • This is business. And in business, easy wins every time.
    Your market place practices natural selection. Your customers will naturally find the easiest way to do something - to find what they want, to buy what they want, do what they want, and say what they want. Complexity can be inhibiting persuasive presentation, and persuasive presentation is the key to unlocking the profit potential of your business.

  • You are allowed to confuse and frustrate your customer one time.
    If your users find your solution frustrating, confusing the first time they try and use it, the likelihood of there being a second is slim to none. That is why usability is just as critical to your business success as system availability, scalability, reliability, and other "abilities".

  • Your business solution represents your company and your brand to users.
    In most cases, that's the only thing people have to identify you by. And they will make that connection in a matter of minutes... or not. Is your solution living up to that challenge? Is your presence engineered to make a good first impression? Are your features easily understood by a novice? Is your navigation intuitive? Can routine tasks be accomplished quickly and simply?

    Are you sure? Have you tested them?

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